Producers and DJs can now sign up to get paid for SoundCloud playsPeter Kirn — March 13, 2017 11 CommentsSoundCloud’s ambitious goals for being the place where people share and discover music has always left it with a challenge. On one hand, it has to keep encouraging you to upload music – your tunes, your remixes, your DJ sets. It can’t just be a site for major label content, because then it loses to Apple and Spotify by default. On the other, it has to satisfy the needs of right holders – including when you upload music that they own. That’s an issue with your DJ set, of course, but it could eve be an issue with your own music, if you’re signed to a label.Musicians and DJs have often assumed that these two interests conflict, but that’s not necessarily so.First, the more SoundCloud attracts popular, major label content, the more likely it is that people listening to that content will find your music, too. That’s true in theory, anyway – and SoundCloud’s discovery algorithms are specifically tuned to introduce other music. SoundCloud has popularized a breakthrough track here or there, and there’s even word via Chance the Rapper that streamed music (including SoudCloud) could be up for Grammy awards. So this is really a thing.Second, SoundCloud’s legal battles have actually made it easier for DJs and producers to upload their music without annoying takedowns.But the ultimate prize is, SoundCloud will pay you for streams. That on its own might not be relevant, but SoundCloud gives individual artists far more control than Apple and Spotify. Only SoundCloud lets you upload content directly, at will, and the statistics and social controls available far exceed anything else. So combined with the ability to get paid, even a little, this is a big deal.