But if Zuckerberg is looking that far ahead at the social and creative possibilities—he showed off an AR art installation pinned to the outside of Facebook headquarters—it’s also worth looking just as far ahead at the potential pitfalls. Namely: What if the reality built by you and your circle of friends separates you from other circles—kinda like Facebook filter bubbles already do in the (purely) digital world? What if Apple builds its own augmented reality platform? And Google, Microsoft, and Amazon? Could these competing layers of reality separate us even further? And won’t they all start serving us ads?
Source: The Rise of AR Will Recreate Your Filter Bubbles In the Real World | WIRED
The Rise of AR Will Recreate Your Filter Bubbles In the Real World
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